IPL 2021: Mumbai Indians added another feather to the golden cap by achieving the highest brand value at IPL 2020.
IPL 2021 news and updates: Family-run IPL franchise Ambani Mumbai Indians took a step ahead of all other IPL sports franchises in branding value during IPL 2020. Mumbai Indians continued to dominate on and off the pitch as they recorded the highest brand value ever. The 5-time IPL champion hit a peak of 7.1% in his sponsor market, according to the global branding agency – Brand Finance.
Mumbai Indians is the only IPL franchise to grow at such a rapid rate, the value of the franchise reached $ 70.3 million according to the study.
The Mumbai-based franchise has also performed well in the Brand Strength Index (BSI) over the past two years. Mumbai achieved a BSI score of 76.9 out of 100 and AA + ratings in brand strength. The value shows the faith and conviction of investors and its constantly increasing brand values.
According to the report, the second place went to the Chennai Super Kings, followed by Kolkata Knight Riders.
The Mumbai Indians won their 5th IPL title last year:
The franchise since the inception of the cash-rich IPL league has touched the sky. The performance of Mumbai Indians on and off the field has been steadily on the rise. The team led by Rohit Sharma won the IPL title for the 5th time last year in the United Arab Emirates.
The Mumbai Indian spokesperson said: “This year’s IPL has been one of the most successful years for us on and off the pitch and we at Mumbai Indians embrace it with great gratitude. We are very proud of how we have nurtured the Mumbai Indians brand over the years, balancing our core values and philosophy and replicating them in our brand building initiatives. The faith of our brand partners amid all the apprehensions and challenges of this season speaks volumes about the stature of the Mumbai Indians brand. We thank all of our partners who look to the future with additional inspiration. “
Mumbai Indians added four new brands ahead of the IPL 2020 launch: Marriott Bonvoy, Cadbury Dairy Milk, Colgate and William Lawson’s. All four offers are multi-year offers and represent tremendous brand value.
The Ambani-owned franchise has been in a long-standing partnership with brands like USHA, Samsung, Jio and Colors.
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