The recently concluded 13th Indian Premier League saw a record 28% increase in viewership from last year, with the tournament in the United Arab Emirates bringing welcome relief to a world marred by the COVID-19 pandemic .
The pandemic and the bio-bubbles that players have had to endure for weeks have made the organization of this edition of the tournament a tall order.
IPL President Brijesh Patel said, “IPL has always strived to provide a world-class sporting event for its fans.”
He thanked reigning sponsor Dream11, who partnered with the hugely popular league after BCCI parted ways with its previous partner, VIVO.
“With the arrival of Dream11 as the main sponsor of IPL 2020, we are pleased to see a digital sports brand like Dream11 increasing fan engagement through fantasy sport.”
“It is equally encouraging to see how Dream11 has integrated its users into all Dream11 IPL matchmaking activations. The match countdown, the Dream11 Champion Fans wall and the virtual guest box have all been set up to bring fans to the fore, ”he added.
The Big Four Virtual Fan Walls included pre-recorded videos of cheerleaders on sponsor brand walls.
IPL teams like the Mumbai Indians and the Rajasthan Royals have launched digital initiatives to connect with fans.
The Indians of Mumbai launched “MI Live” and “Paltan Play” and Rajasthan Royals launched a community program called “Super Royals”.
Vikrant Mudaliar, Director of Marketing at Dream11, said, “IPL is the biggest sporting event in India that shows extremely high fan fervor, and we are happy to see similar engagement on Dream11.”
“Fantasy sports are becoming more and more a part of fan engagement with every IPL. Sports fans are at the center of everything we do and we have integrated our users into all Dream11 IPL match activations. “