One year after unprecedented success in the 2020 T20 Women’s World Cup and on International Women’s Day, the ICC announced the expansion of women’s cricket after the 2023 cycle. The overwhelmingly positive response for the Women’s Cup T20 world hosted by Australia last year gave a massive boost to women’s cricket. As a result, ICC intensified and planned the enlargement.
The coming years will see more teams competing in the ICC T20 Women’s World Cup from 2026 and the 50th anniversary edition as part of the supreme body’s long-term commitment to the penetration of the sport. in a sustainable manner. The revised rules will give more teams a chance to prove their mettle on the world stage, develop nationally and gradually challenge international teams.
Manu Sawhney, Chief Executive Officer of ICC, stressed that they were firm on an ambitious long-term growth plan for women’s cricket. Over the past four years, they have continued to gain momentum by investing in global broadcast coverage and attracting fans. Sawhney recalled that the T20 World Cup, which had a record 1.1 billion video views and 86,174 fans in attendance at the CWM, bore witness to the same.
“We have a clear direction and commitment to an ambitious long-term growth plan for women’s football. We’ve built momentum around women’s football over the past four years by investing in global broadcast coverage and marketing to drive fan engagement. The results speak for themselves with the 2020 ICC T20 Women’s World Cup attracting a record high 1.1 billion video views making it the most watched women’s cricket event of all time and 86,174 fans attended the CWM Finals, a record attendance for a woman. cricket event, ” Sawhney said as quoted by the official ICC website.
Decision gives more member countries greater opportunities to compete on the world stage: ICC CEO
The CEO of ICC further said their decision allows other members to compete globally and participate in qualifying courses at upcoming ICC events. Manu believes that such initiatives will go a long way in helping them achieve their goals of building depth and strength in women’s football.
“This decision to expand our women’s events builds on these foundations and allows us to give more member countries greater opportunities to compete on the world stage. This means that more teams will also have the opportunity to compete in the qualification routes for the respective ICC events over the next few years. I am convinced that these initiatives will go a long way in helping us achieve our strategic objective of continuing to build the strength and depth of women’s football ”. he added.
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